Promosi dan Anggaran: Peran Promosi dalam Memengaruhi Penggunaan Buy Now Pay Later Secara Berlebihan pada Berbagai Kondisi Finansial
Abstract
Keywords
Full Text:
PDFReferences
Achtziger, A. (2022). Overspending, debt, and poverty. In Current Opinion in Psychology (Vol. 46). Elsevier B.V. https://doi.org/10.1016/j.copsyc.2022.101342
Aguinis, H., & Bradley, K. J. (2014). Best Practice Recommendations for Designing and Implementing Experimental Vignette Methodology Studies. Organizational Research Methods, 17(4), 351–371. https://doi.org/10.1177/1094428114547952
Atzmüller, C., & Steiner, P. M. (2010). Experimental vignette studies n survey research. Methodology, 6(3), 128–138. https://doi.org/10.1027/1614-2241/a000014
Bandyopadhyay, N., Sivakumaran, B., Patro, S., & Kumar, R. S. (2021). Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation. Journal of Retailing and Consumer Services, 61. https://doi.org/10.1016/j.jretconser.2021.102532
Chaudhuri, M., Calantone, R. J., Voorhees, C. M., & Cockrell, S. (2018). Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class. Journal of Business Research, 90, 286–294. https://doi.org/10.1016/j.jbusres.2018.05.020
Consumer News and Business Channel (CNBC) Indonesia Research. (2023, August 23). Waspada Gagal Bayar Paylater Bakal Susah Beasiswa dan Kerja! Consumer News and Business Channel Indonesia. https://www.cnbcindonesia.com/research/20230823010859-128-465230/waspada-gagal-bayar-paylater-bakal-susah-beasiswa-dan-kerja
DelVecchio, D. (2005). Deal-prone consumers’ response to promotion: The effects of relative and absolute promotion value. Psychology and Marketing, 22(5), 373–391. https://doi.org/10.1002/mar.20064
Drechsler, S., Leeflang, P. S. H., Bijmolt, T. H. A., & Natter, M. (2017). Multi-unit price promotions and their impact on purchase decisions and sales. European Journal of Marketing, 51(5–6), 1049–1074. https://doi.org/10.1108/EJM-12-2013-0729
Dzul Hilmi, L., & Pratika, Y. (2021). PayLater Feature: Impulsive Buying Driver for E-Commerce in Indonesia. Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 5. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Fam, K., Brito, P. Q., Gadekar, M., Richard, J. E., Jargal, U., & Liu, W. (2019). Consumer attitude towards sales promotion techniques: a multi-country study. Asia Pacific Journal of Marketing and Logistics, 31(2), 437–463. https://doi.org/10.1108/APJML-01-2018-0005
Feng, L., Teng, J. T., & Zhou, F. (2022). Pricing and lot-sizing decisions on buy-now-and-pay-later installments through a product life cycle. European Journal of Operational Research. https://doi.org/10.1016/j.ejor.2022.08.010
Field, A. (2013). Discovering Statistics Using IBM SPSS Statistics (M. Carmichael, Ed.; 4th ed.). SAGE.
Fook, L. A., & McNeill, L. (2020). Click to buy: The impact of retail credit on over-consumption in the online environment. Sustainability (Switzerland), 12(18). https://doi.org/10.3390/SU12187322
Franklin, K.-A. (2024, February 1). BNPL Vs. Credit Cards: Which Is Right For You? Forbes Advisor. https://www.forbes.com/advisor/credit-cards/bnpl-vs-credit-cards/
Gamble, A., Garling, T., & Michaelsen, P. (2019). Young Adults’ Consumption Desires, Feelings of Financial Scarcity and Borrowing. In J. C. Hauff, T. Garling, & T. Linblom (Eds.), Indebtedness in Early Adulthood Causes and Remedies. Springer Nature. https://doi.org/https://doi.org/10.1007/978-3-030-13996-4
Garling, T., & Ranyard, R. (2020). The Psychological Perspective on the Antecedents and Consequences of Consumer Borrowing. In T. Zaleskiewicz & J. Traczyk (Eds.), Psychological Perspectives on Financial Decision Making (pp. 267–285). Springer International Publishing.
Gerrans, P., Baur, D. G., & Lavagna-Slater, S. (2022). Fintech and responsibility: Buy-now-pay-later arrangements. Australian Journal of Management, 47(3), 474–502. https://doi.org/10.1177/03128962211032448
Gorji, M., & Siami, S. (2020). How sales promotion display affects customer shopping intentions in retails. International Journal of Retail and Distribution Management, 48(12), 1337–1355. https://doi.org/10.1108/IJRDM-12-2019-0407
Gravetter, F. J., Brazil, A., Korea, J., & Singapore, M. (2016). Research Methods for the Behavioral Sciences. www.cengage.com/highered
Hilbert, L. P., Noordewier, M. K., & van Dijk, W. W. (2022). Financial scarcity increases discounting of gains and losses: Experimental evidence from a household task. Journal of Economic Psychology, 92. https://doi.org/10.1016/j.joep.2022.102546
IDN Research Institute. (2023). Understanding and Uncovering the Behavior, Challenges, and Opportunities.
Ieva, M., De Canio, F., & Ziliani, C. (2018). Daily deal shoppers: What drives social couponing? Journal of Retailing and Consumer Services, 40, 299–303. https://doi.org/10.1016/j.jretconser.2017.03.005
Kock, F., Berbekova, A., & Assaf, A. G. (2021). Understanding and managing the threat of common method bias: Detection, prevention and control. Tourism Management, 86. https://doi.org/10.1016/j.tourman.2021.104330
Kwon, K. N., & Kwon, Y. J. (2007). Demographics in Sales Promotion Proneness: A Socio-Cultural Approach. Advances in Consumer Research, 34.
Kwon, K. N., & Kwon, Y. J. (2013). Heterogeneity of deal proneness: Value-mining, price-mining, and encounters. Journal of Retailing and Consumer Services, 20(2), 182–188. https://doi.org/10.1016/j.jretconser.2012.11.006
MacKenzie, S. B., & Podsakoff, P. M. (2012). Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies. Journal of Retailing, 88(4), 542–555. https://doi.org/10.1016/j.jretai.2012.08.001
Martínez, E., & Montaner, T. (2006). The effect of consumer’s psychographic variables upon deal-proneness. Journal of Retailing and Consumer Services, 13(3), 157–168. https://doi.org/10.1016/j.jretconser.2005.08.001
Maurizka, S., Handayani, P. W., & Pinem, A. A. (2021). The Acceptance of Pay Later Payment Usage on Business-To-Consumer Online Marketplace in Indonesia. Proceedings - 3rd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2021, 187–192. https://doi.org/10.1109/ICIMCIS53775.2021.9699127
Meng, K., & Xiao, J. J. (2023). Digital finance and happiness: evidence from China. Information Technology for Development, 29(1), 151–169. https://doi.org/10.1080/02681102.2022.2097622
Pinçe, Ç. (2021). Forward Buying and Strategic Stockouts. European Journal of Operational Research, 289(1), 118–131. https://doi.org/10.1016/j.ejor.2020.07.007
Pratika, Y., Salahudin, S., Riyanto, D. W. U., & Ambarwati, T. (2021). Analysis of Pay Later Payment System on Online Shopping in Indonesia. Journal of Economics, Business, & Accountancy Ventura, 23(3). https://doi.org/10.14414/jebav.v23i3.2343
Reid, M., Thompson, P., Mavondo, F., & Brunsø, K. (2015). Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions. Journal of Marketing Management, 31(3–4), 247–268. https://doi.org/10.1080/0267257X.2014.939216
Rey-Ares, L., Fernández-López, S., Castro-González, S., & Rodeiro-Pazos, D. (2021). Does self-control constitute a driver of millennials’ financial behaviors and attitudes? Journal of Behavioral and Experimental Economics , 93. https://doi.org/10.1016/j.socec.2021.101702
Rumayya, P. :, Rahma, F., Eka, S., Syaikh, W. M., Hesti, R., Budi, R., Kemala, A., & Agusti, S. (2020). Persepsi Pasar Terhadap Pemanfaatan Fitur Pembayaran Paylater. https://firebasestorage.googleapis.com/v0/b/rised-research.appspot.com/o/%5BREPORT%5D%20Paylater.pdf?alt=media&token=4c208d0f-ace5-4eb2-b11e-53413a2933ba
Santini, F. de O., Vieira, V. A., Sampaio, C. H., & Perin, M. G. (2016). Meta-Analysis of the Long- and Short-Term Effects of Sales Promotions on Consumer Behavior. Journal of Promotion Management, 22(3), 425–442. https://doi.org/10.1080/10496491.2016.1154921
Sartika, R. E. A. (2023, June 2). Mengapa Anak Muda Gandrung Menggunakan “Paylater”?". Kompas. https://www.kompas.com/sains/read/2023/06/02/140000723/mengapa-anak-muda-gandrung-menggunakan-paylater-?page=all
Tong, T., Xu, X., Yan, N., & Xu, J. (2022). Impact of different platform promotions on online sales and conversion rate: The role of business model and product line length. Decision Support Systems, 156. https://doi.org/10.1016/j.dss.2022.113746
van Dijk, W. W., van der Werf, M. M. B., & van Dillen, L. F. (2022). The Psychological Inventory of Financial Scarcity (PIFS): A psychometric evaluation. Journal of Behavioral and Experimental Economics , 101. https://doi.org/10.1016/j.socec.2022.101939
Wiratno, S. (2022). Perilaku Konsumen E-Commerce Indonesia. https://finaccel.co/
Xu, Y., & Huang, J. S. (2014). Effects of price discounts and bonus packs on online impulse buying. Social Behavior and Personality, 42(8), 1293–1302. https://doi.org/10.2224/sbp.2014.42.8.1293
Zainudin, R., Mahdzan, N. S., & Yeap, M. Y. (2019). Determinants of credit card misuse among Gen Y consumers in urban Malaysia. International Journal of Bank Marketing, 37(5), 1350–1370. https://doi.org/10.1108/IJBM-08-2018-0215
Zhang, D. J., Dai, H., Dong, L., Qi, F., Zhang, N., Liu, X., Liu, Z., & Yang, J. (2020). The long-term and spillover effects of price promotions on retailing platforms: Evidence from a large randomized experiment on alibaba. Management Science, 66(6), 2589–2609. https://doi.org/10.1287/mnsc.2019.3316
DOI: https://doi.org/10.51849/j-p3k.v5i3.518
Refbacks
- There are currently no refbacks.